Day 1
8.00
Registration
9.00
Speed Networking Session
Adrena Chia, Conference Research Director, Informa Telecoms & Media (ITM) Asia
Combined Opening Plenary Keynotes
9.15
Chairman’s Opening Remarks
Alan Quayle, CEO, Alan Quayle Business & Service Development
9.20 am
Opening Keynote Address - The Adoption of Infocomm Technologies & Mobile Applications towards an Enriched Lifestyle of Work & Play
Sissel-Henriette Larsen, VP, Head of Services Asia, Corporate Development Telenor Group
9.40 am
Operator Evolution towards a Smart Pipe : Purpose & Potential of WAC
- What can the initiative enable operators to achieve – will it reduce churn/increase ARPU/increase market share, etc?
- What revenues can operators expect to generate from launching their WAC storefront?
- Why have previous operator owned application stores struggled?
- How will WAC make a difference?
- What does the future hold?
Senior Representative, WAC
10.00 am
OSS in Cloud: Expanding the Service Provider Business Beyond Borders
To compete effectively against Over-the-Top (OTT) players, Communication Service Providers are faced with revenue generation and customer growth challenges. Surmounting these challenges requires the deployment of an agile and adaptive OSS/BSS infrastructure that caters to new business models, processes, and service delivery approaches in a cost-effective manner. What best exemplifies these challenges is the implementation of M2M, MVNx, and Wholesale Services strategies.
Through examples and cases, learn which OSS capabilities are essential for cloud-based infrastructures and how to scale these efficiently across international operations. MVNE and M2M require the highest uptimes mainly due to Service Level Agreement (SLA) requirements. M2M is typically volume-intensive as well as processorintensive. In the said cases as well as in any similar wholesale operations case, the ability to differentiate SLA management and enforcement in a single international platform requires no less than a cloud-based OSS.
Lim Huck Siang, Consulting Partner in BSS & OSS Business Unit, Huawei Technologies
10.20 am
New Economy Strategy Roundtable : Generating New Revenue Streams & Platform Strategies towards Maximizing Profits & Providing Competitive Advantage
- What are the strategies to overcome the impact of new disruptive voice and messaging services on mobile operator revenue?
- How has the rapid growth of the following services impacted the mobile operator business model?
- What’s App, an IP-based instant messaging service
- BlackBerry’s BBM has now gone mass market among BlackBerry users o Facebook as a ubiquitous smartphone application which people use as an alternative to messaging
- Apple iMessage. o Mobile VoIP services such as Viber
- Skype usage on mobile - both as pure voice and video telephony
- Are OTT players – threat or opportunity?
- How to overcome by transforming business models and stay competitive to subscribers?
Moderator
Alan Qualye, CEO, Alan Quayle Business & Service Development
Invited Panelists
James R. Sullivan, Telecom, Internet, and New Media Strategist, JP Morgan
Rajagopal Sunder, Head, Multimedia Services for 2G & 3G Networks & New Biz Initiatives, PT Bakrie
Shrikant Shenwai, CEO Wireless Broadband Alliance (WBA)
10.45 am
Combined Morning Networking Refreshments
11.15 am
Analyst Perspective - Evolution of Smartphone Apps, OS & Hardware : Strategy, Positioning & Forecasts
11.45 am
Multi-SIM profiling and ARPU increases of targeted subscribers
Senior Representative, STARHUB
12.15 pm
How to Incorporate Apps into Corporate Strategy
Chan Kin Hub, SVP, Starhub
12.45 pm
Combined Networking Luncheon
Informative & Interactive Networking Session
Mobile Platforms/Operating Systems (OS) Partnership Roundtable Cafes
Take advantage of this facilitated discussion session to share best practice and benchmark your strategies in Mobile Application Development Strategies for the different platforms. Before the start of discussion, the facilitator for each group will give a 20 min presentation for the respective OS thereafter participants will have this invaluable opportunity to select any one of the roundtable cafes for an interactive discussion session. At the end of the session, the facilitator for each group will join the respective roundtable café for interactive discussion with the participants registered for each café.
2.00 pm
Windows Mobile from Microsoft
Faycal Bouchlaghem, GM, Communications Sector, Microsoft APAC, Microsoft Operations
2.20 pm
iPhone OS from Apple Inc
2.30 pm
Windows OS
Faycal Bouchlaghem, GM, Communications Sector, Microsoft Operations
2.40 pm
Bada from Samsung
KH Kwon, SVP, Media Solution Center, Samsung Electronics
3.10
RIM Blackberry OS
Gregory Wade, Regional MD, Research In Motion (RIM)
3.30 pm
Combined Afternoon Networking Refreshments
4.00 pm
Android from Google Inc
Jinsung Choi, SVP
4.20
Mobile Platforms/Operating Systems (OS) Partnership Roundtable Cafes Mobile Application Development Strategies – Best Practice & Benchmark for different platforms
- Delegates to sit at the roundtable discussion cafes that they had indicated to join upon registration.
- Each café will be led by the industry expert.
- A max of 10 participates for each café on a first-come, first-registered basis. Roundtable Café 1: Apple iPhone & iPad Roundtable Café 2 : Android Roundtable Café 3 : Symbian Roundtable Café 4 : Windows OS Roundtable Café 5 : Blackberry
5.00 pm
Close of Day 1 Smartphone Applications & OS Asia Conference
Day 2
9.10
Chairman’s Remarks
| CREATIVE APPS & APP STORES |
9.15 am
Optimising your Mobile App Strategy
- Use Mobile as customer service platform
- Mobile Web versus Mobile Apps
- Focusing on relevance and context for Mobile Apps
Siddharth Jhunjhunwala, Managing Director, WS Group Pte Ltd
9.45 am
Operator Presentation - Innovative Strategies with Partners to Succeed in Competitive Marketplace
DiGiMusic Play App free music app offers DiGi customers a selection of more than 500,000 songs, in partnership with Universal Music and Sony Music, two of the world’s largest music labels.
- How has the partnership with Universal Music & Sony Music enhance user experience in music consumption across devices & platforms
- Evaluating competitiveness and relevance in the mobile music space
Praveen Rajan, Head of Mobile Internet and Advanced Data Services, DiGi Telecommunications
10.15 am
Christian Cadeo, Technology Activist, Google
10.45 am
Combined Morning Networking Refreshments
11.15 am
Creating a Competitive Mobile Apps Business Opportunity in Indonesia
- Mobile business competitive environment in Indonesia
- Mobile Apps user profile and habit
- The Need of App Store
- Mobile Apps ecosystem in Indonesia
- Create a Competitive Business Opportunity for Mobile Apps business
Kamariah Latif, Senior Researcher of Business Competitiveness, TELKOM App
11.45 am
Defining Mobile Application Strategies : HTML5 vs. Native Apps
Panelists
Kamariah Latif, Senior Researcher of Business Competitiveness, TELKOM App
12.15 pm
Networking Luncheon & Exhibition Visit
| MOBILE SECURITY, MOBILE DEVICE MANAGEMENT (MDM) |
2.00 pm
Leveraging on MDM solutions to reduce OpEx by Operators & Enterprises
- What is the business case for MDM - ROI and payback scenarios with MDM for operators and enterprises?
- What are the standardization initiatives taken by players in the MDM market?
- Where are the market drivers for and impediments to MDM adoption?
- How widely will MDM be adopted by operators and by when?
- What are the economic drivers behind cloud-based MDM?
- Which solutions can deliver comprehensive security to support new offerings?
- What are the smartphone support costs for enterprises and operators?
- What is the impact of device management on usability and churn reduction?
2.30 pm
Delivering Enhanced Security at a Lower Cost to the Mobile Market: The Trusted Execution Environment (TEE)
- Why the need for security in mobile handsets and how has security needs evolved?
- What are the factors and situations for security concerns?
- Open environment
- Privacy
- Content protection
- Corporate Data
- Connectivity Protection
- Financial Risks
- What are the security requirements for mobile devices?
Cryil Annarella, Member Representative, Global Platform
3.00 pm
Smartphone Security : Securing Mobile Applications: From Design To Deployment
- What are the new business challenges for players of the mobile eco-system to monetize their resources?
- Everything related to Secure Element, Device and Cloud based APIs available to developers
- What are the new tools and processes for certification of Secured Application, Device & Secure Elements
- What is the state of the art of distribution channels for Secured Applications?
Senior Representative, MCTel
3.30 pm
Afternoon Refreshments & Exhibition Visit
COMBINED CLOSING PLENARY KEYNOTES
4.00 pm
Role for Operators in the Feature Phone Market to Deliver Next Generation Mobile VAS
- Evolution of traditional Mobile VAS to next generation VAS
- Ecosystem that is needed for next generation mobile VAS
- Why are feature phones still relevant for consideration?
- What business models can operators adopt to take advantage of the VAS opportunity
Amrish Kacker, Partner, Analysys Mason
4.30 pm
The Way Forward - Partnership & Alliances : Harnessing Win-Win Partnerships to Gain Market
Share & Revenue Maximization with Creative, Innovative Consumer-Centric Services
- How do you select who to partner across the eco-system from :
- network services platform
- device manufacturers
- content owners/application developers
- How should one structure the partnership/alliance towards market differentiation against competitors?
- How can each value chain player collaborate to be first in the market with creativity and innovation esp when working with different telecom operators?
- What are the pitfalls to avoid & challenges faced in this dynamic, ever-evolving digital multimedia era?
- Are there any success case studies in US and Europe to be learnt by Asian industry players?
Moderator
Alan Quayle, CEO, Alan Quayle Business & Service Development
Panelists
Amrish Kacker, Partner, Analysys Mason
Christian Cadeo Technology Activist Google
Dr.Ampai Pornprasertsakul Deputy Director, Service Support Systems True Internet
A.S.M Rafiq Ullah, Head of Content & Applications Internet & Broadband| Commercial Grameenphone Ltd
5.00 pm
Close of Smartphone Apps & OS Asia Conference
Post Conference Workshop
Towards Smart City Service Delivery and Control Platforms – Putting SDP, IMS, MTC, EPC into context
Led by
Prof. Dr. Thomas Magedanz, Director of NGNI Competence Center, Fraunhofer Institute FOKUS
Registration will start from 9am onwards. Workshop will start promptly at 9.30 am and end at 5pm. There will be morning and afternoon refreshments of half hour and an hour and a half lunch break for all participants.
Workshop overview
The telecommunication infrastructure is constantly changing due to technological progress and changing application demands. This workshop will reflect the recent platform developments in the field of fixed and mobile Next Generation Networks (NGNs) towards a future internet environment, which should enable emerging smart city applications. In this regard the workshop will look on the convergence of network and service concepts and the related evolution of NGN standards and Service Delivery Platform (SDP) APIs and put them into a common context. Finally, service examples will be given by looking at the Fraunhofer FOKUS FUSECO Playground and the related testbed toolkits, which are deployed a various international network operator labs for early prototyping of innovative smart city applications.
Workshop Objectives
Participants will obtain a comprehensive overview of existing and upcoming fixed and mobile network signaling and service control platforms, such as IN, SIP, Diameter, IMS, RCS, LTE, EPC, VoLTE, MTC, M2M, SDPs, GSM ONE, OMA NGSI, WAC, Open flow, network virtualisation, cloud technologies, etc. The experienced trainer will based on his deep technical knowhow and didactical skills explain the motivations, principles, architectures, as well as applications of each of the key technologies and will set them into an overall context. The audience will understand the evolution and convergence of networks to seamless service environments and come to know the changing value chain of world of interconnected things and people.
Target Audience
The workshop is targeted for managers, sales persons as well as engineers from network operators, equipment providers and application developers, who need to refresh their knowhow and / or are new to the field of converging networks.
Workshop Agenda
- Introduction of Presenter and Participants
- Smart Cities - Towards total convergence of network and service infrastructures into open data environments
Morning Refreshments
- Unification of (Rich) Communication Services - IP Multimedia Subsystem (IMS)
- Unification of Service Access across mobile networks - Evolved Packet Core (EPC)
Networking Lunch
- Unification of Machine to Machine Applications - Machine Type Communication (MTC)
- Towards a common Future Internet / Smart City SDP infrastructure based on IMS, MTC, EPC, and related Service APIs
Afternoon Refreshments
End of Workshop
About Your Workshop Leader
Prof. Dr. Thomas Magedanz
Director of NGNI Competence Center
Fraunhofer Institute FOKUS
Thomas Magedanz (PhD) is full professor in the electrical engineering and computer sciences faculty at the Technische Universität Berlin, Germany, leading the chair for next generation networks (www.av.tu-berlin.de) since 2003. In addition, he is director of the next generation network infrastructure competence center of the Fraunhofer Institute FOKUS (www.fokus.fraunhofer.de/go/ngni). Since more than 20 years Prof. Magedanz is performing research on middleware and distributed service platforms for converging networks, fixed and mobile next generation networks and the future internet, leading to the development of service oriented technology test beds and related open source tools. The most popular ones include the Open Source IMS Core (www.openimscore.org) and the Open IMS Playground (www.open-ims.org) established in 2004. In 2007 he opened the new Open SOA Telco Playground (www.opensoaplayground.org) for IMS/Web2.0/SOA service prototyping on top of NGNs and legacy circuit switched telecom networks. In spring 2010, he opened the Future Seamless Communication Playground (www.FUSECO-playground.org) based on the new FOKUS Open Evolved Packet Core software toolkit (www.OpenEPC.net) in order to enable applied research on IP core network evolution and seamless mobility support in multi access wireless network environments. In 2011, he entered with his team also into the machine 2 machine (M2M) communications domain by developing the Open Machine Type Communications software toolkit (www.openMTC.org). In addition to all this, Prof. Magedanz is investigating the evolution of Next Generation Networks towards the Future Internet (NGN2FI.org). Currently he is investigating the provision of a flexible ICT infrastructure for emerging Smart Cities. In the course of his research activities he published more than 250 technical papers/articles. In addition, Prof Magedanz is senior member of the IEEE, and editorial board member of several journals.
